Image Triage – be careful what you post

How to avoid public ‘shaming’

If you’ve ever read Jon Ronson’s book ‘Shamed’, you will know the devastating effect social media can have on people who have posted something stupid on the internet.

Ronson highlights the case of Justine Sacco (a director of corporate communications) who, before boarding an 11-hour flight from Heathrow to Cape Town, Tweeted to her 170 followers what she thought was a series of lighthearted, acerbic comments about her journey.It was the final one however that started a Twitterstorm, gaining momentum during the time she was in the air, where she slept, oblivious to what was happening on the ground.  On arriving in South Africa, Justine switched on her phone to find a frantic message from a friend which said simply, “I’m so sorry to see what’s happening”.   She then took a call from another friend who told her she was now trending number 1 on Twitter worldwide.  And not in a good way…

You can find a link about Justine’s story and the impact this had on her career and her life, at the foot of this article.  What this and other cases demonstrate, is how easily a careless message can be carried and amplified to a huge audience.  An audience you didn’t know you had.

I recently attended a wonderful conference in Portugal with my fellow coaches from Asenitiv®, the leaders in “Relationship Marketing”.  There I was introduced to a term I hadn’t heard before: ‘Image Triage’.  This in the context of social media, is quite simply the conscious application of criteria to whatever you post to safeguard your company and personal image.

It encourages me to think “What am I posting?” and “Why do I want to post it?” and “What is the impact of posting this?”.

This is hugely important, whether you use social media from a personal or business perspective.  The lines are blurred now between our personal and professional relationships and what you post now is how people will pretty much perceive you to be for a long time.

Is LinkedIn becoming less professional?

I have noticed people becoming less careful about what they post on LinkedIn and have asked people to consider removing a misjudged post as well as calling out some that were downright stupid.

Consider the following:

  1. Do people really want to hear your views on politics?
  2. Do you think it’s appropriate to use profanity?
  3. Do you think it’s appropriate to say you are glad that Richard Branson fell off his bike because you think he is a *******?
  4. Do business people really want to read about your divorce or cheating spouse?
  5. Do you really think it’s acceptable to comment on the looks of those young women who have posted a picture of themselves at the launch of their new business?

I haven’t made any of those up.  I’ve seen examples of all of the above this last year and more, and I’m sure you have much the same reaction to them as me.

We can avoid all that through Image Triage.  Simply ask, “Am I posting anything here that I wouldn’t want my best customer or future employer to read?”.

It is about safeguarding our image, our brand.

Apply ‘Image Triage’ today to make sure you don’t become a casualty of Social Media tomorrow.

All the best


Read Justine’s story in this article:


If you want to have an amazing business and lead a spectacular life, we at Asentiv® can help you.

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John Drysdale






John Drysdale Asenitiv® Merseyside and No Guru Ltd

I am a trainer, facilitator and coach.  Sometimes I run… quite far, and occasionally I climb a decent sized hill, usually in North Wales.  I am a musician and enjoy the music of Van Morrison and others who continue to inspire me most days.

I currently reside in the wonderful city of Liverpool.

Posted by John Drysdale
9th January 2017
John's Blog


Direct Claim status for No Guru ILM Coaching Courses

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Many of you will be working from home for an extended period and for many of you this is a new experience.  So it’s really important that we use this time and immerse ourselves in some development time as well as focusing on key projects and those important but non urgent things that often get pushed to one side in the busy organisation. (more…)

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20 Questions to enhance Teams

‘Can you do something with my team?’

‘What seems to be the problem?’

‘Well morale is really terrible, nobody seems to care about working here and we have lots of conflict’

‘So can I ask, what have you done to them?’

A not untypical conversation whenever I get asked to facilitate a Team Day, sometimes called an ‘away day’ or ‘teambuilding’ event.  Whilst I may be a bit harsh on the leader in this scenario, I do think that this kind of ‘state’ within the team is not a natural one. Something must have happened (or not happened), to create it. (more…)


John's Blog

Why be a coach or mentor?

… your business community needs you

I am a little biased but I love both coaching and mentoring. I used to enjoy being the ‘trainer’ which satisfied the performer in me but as I get older there is something that I find deeply satisfying in being a coach or mentor.

More than that, I find it a privilege to work with people.  People that trust you enough to share their greatest challenges, dearest hopes, deepest fears and core beliefs about life. I can think of few professions in business that afford you such intimacy. I feel lucky and grateful each and every session I get to spend with my clients.

We provide opportunities for people to learn how to coach/mentor others through our ILM Programmes and I am always struck by the qualities of the people who go on that journey with us. I believe the topic of ‘coaching and mentoring’ attracts people who genuinely want to do good things; to help others and to make a difference. Over the years our learners have told stories of how their coaching/mentoring has made a real difference to the lives of others through:

  • Supporting people starting new businesses and ventures
  • Enabling Leaders to make difficult decisions
  • Helping people address deeply set and unhelpful beliefs about themselves
  • Changing people’s perspectives of situations in life and work
  • Addressing huge challenges and opportunities head on
  • Understanding and dealing with emotions
  • Listening to them (do not underestimate the power of giving someone a good listening to!)
  • Exploring options and possibilities in life and work
  • Creating a vision for themselves or their business
  • Identifying their ‘why?’ and what’s important to them

I really enjoy hearing their success stories and seeing their excitement in creating some form of breakthrough that has made a profound difference to someone. It is wonderful to see, hear and feel… And people need these sort of breakthroughs right now. With the pandemic and the uncertain economic and social outlook, people need your help.

So, what do you have to offer?  Can you be a coach or mentor? How could you make a difference?

Try answering the following questions:

  1. Why do you do what you do and what is your core purpose?
  2. What would be important to you in coaching or mentoring another individual?
  3. What sort of people would be in your ‘Target Audience’ i.e. Who would you really like to work with? Who could you most bring value to?
  4. What life/work/business skills and knowledge do you have and how could this best be shared?

These are key questions and you may need time to process them. But these are the kinds of questions we pose to our trainee coaches and mentors on our ILM Programmes. The course itself helps you to develop the skills and attributes to be an effective coach/mentor. And we show you best practice so that you too achieve the sort of breakthroughs described above.

I’m guessing if you are reading this that you have an interest in coaching or mentoring and perhaps asking the question, ‘Is it something I can do?’.  We have programmes starting in January 2021 and I would be delighted to talk to any aspiring coaches or mentors who want to take that next step but are perhaps a little unsure if they are ready.

The old army recruitment poster boldly stated, ‘Your country needs you’. I know there are many, many people in your network, workplace or business community right now; who are stuck, in need of inspiration, lacking motivation, facing dilemmas and unsure which way to turn. You could very well be the person who can make a profound change to all of that. If you are up for it, your business community needs you right now.

Are you the future professional coach or mentor?

John Drysdale

Tel: 07810 550746

MD No Guru ltd

Our 2021 Programme starts Online on January 8th 2020. Get in touch to find out how you can join the class of 2021.


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For those afraid of speaking …

(But) TED is a tough, pressured, hugely stressful gig, even for experienced public speakers, and I’m not that. Standing in the wings waiting to go on, I told the stage manager that my heart was racing uncontrollably and in an act of great kindness, she grasped both my hands and made me take breath after breath. And what you don’t see in the video – deftly edited out – is the awful, heart-stopping moment when I forgot a line, followed by another act of collective kindness, a spontaneous empathic cheer as I composed myself and found my cue. “That’s when the audience came onside,” an attendee told me. “You were human. That’s when you won them over.”  Guardian April 2019


This from Carole Cadwalladr, a journalist at the Guardian who has in this last year investigated the role of tech corporations and their platforms in influencing the workings of our democracy.  What makes her TED talk so compelling is because here she is facing those very same technology giants on their turf.  And speaking truth to power.


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