Why we do what we do

Do you know how People in Organisations want to achieve great results but often, for whatever reason, get stuck and frustrated?

Well, we remember what is was like working for some great managers and in great teams but also remember times when we weren’t managed well and worked in dysfunctional teams.  So we felt we needed to help others benefit from our experience and when people told us we were good at training and explaining things,  then we set about creating a training business that would make working life better and easier.

So that’s what we do.  We work with companies and organisation big and small to:

  • Create leaders that people will want to follow
  • Develop managers that deliver results
  • Build teams that work and play together
  • Help people cope with change and still deliver a great service

There are many things we can do if it involves people and teams but that is the essence, it’s about helping people to be better and have a better working life.

It’s not so much what we do that matters; it matters more to us what our clients and learners do after they have trained with us and what matters most is the results they get.

That is what matters and that is why we do it.



Leading in Learning: the most credible and trustworthy provider for developing people to thrive in a changing world.



To deliver what matters most; the results you get when you learn and develop with us.



Passion: we are fired up most when we see the results you get

Integrity: your business is our business and everything we do is done with our values and your values at the forefront

Excellence: quite simply it is about doing a great job for you




Our Promise

To help you enhance, accelerate and embed practical and creative Learning & Development solutions within your organisation, to deliver business results.

We will not commit to anything that:

  • We cannot do to the highest standard
  • We feel will not help your business.

Our products and services

That we provide a range of events depending on what the customer needs. One size does not fit all. We provide everything from bespoke consultancy, to pick and mix (off the shelf) training to short condensed workshops. We also provide training and accreditation in coaching skills and leadership & management.

What we want our customers to say: “Wow! More than I expected. They understand me, my company and what we want to achieve. That they listen and provide me with options and routes to make our lives easier, better, more productive. They have broken down training into meaningful language and make it easy to employ. They understand businesses like us”


NEW: Heriott Watt University

We are delighted to announce we are now working with Heriott-Watt University to deliver the Welcome to Leadership programmes for their managers. The university has a large international presence with an ambitious strategy and we are looking forward to working with their Professional and Organisational Development team. Heriott-Watt is the latest University to join our growing list of valued customers within Higher Education and we are grateful for this amazing opportunity.

New ILM Coaching & Mentoring Programme – May 2022

Due to the ongoing success of our ILM Coaching & Mentoring Programmes, we have now scheduled in a second cohort for 2022.

The programme is already receiving plaudits and as a result we are growing our community of ILM Coaches and Mentors progressing towards an internationally recognised qualification.

Watch out also for our special preview events ‘Take Your Coaching To The Next Level’ running throughout March, April and May.

Information on the programme can be found here.

ILM Coaching & Mentoring May 2022

Contact us on:  bethecoach@noguru.net   or call 0844 873 1226


ILM Coaching & Mentoring September 2021

We are looking forward to starting our new cohort joining The Coaching Programme, leading to qualifications in Coaching & Mentoring from ILM at Level 5 and Level 7.

The programme begins on Friday 17th September 2021 with our ‘Coaching Foundations’ session.  All learning is done remotely, making our programme accessible wherever you are.



John's Blog

Why be a coach or mentor?

I am a little biased but I love both coaching and mentoring. I used to enjoy being the ‘trainer’ which satisfied the performer in me but as I get older there is something that I find deeply satisfying in being a coach or mentor.

More than that, I find it a privilege to work with people.  People that trust you enough to share their greatest challenges, dearest hopes, deepest fears and core beliefs about life. I can think of few professions in business that afford you such intimacy. I feel lucky and grateful each and every session I get to spend with my clients. (more…)

Speaking Truth to Power

For those afraid of speaking …

(But) TED is a tough, pressured, hugely stressful gig, even for experienced public speakers, and I’m not that. Standing in the wings waiting to go on, I told the stage manager that my heart was racing uncontrollably and in an act of great kindness, she grasped both my hands and made me take breath after breath. And what you don’t see in the video – deftly edited out – is the awful, heart-stopping moment when I forgot a line, followed by another act of collective kindness, a spontaneous empathic cheer as I composed myself and found my cue. “That’s when the audience came onside,” an attendee told me. “You were human. That’s when you won them over.”  Guardian April 2019


This from Carole Cadwalladr, a journalist at the Guardian who has in this last year investigated the role of tech corporations and their platforms in influencing the workings of our democracy.  What makes her TED talk so compelling is because here she is facing those very same technology giants on their turf.  And speaking truth to power.


Coaching: Deep Impact

This week I had the chance to attend a seminar at the Leeds Coaching Network featuring renowned coach, writer and speaker Julie Starr.  You may be familiar with some of Julie’s work including; ‘The Coaching Manual’, ‘The Mentoring Manual’ and ‘Brilliant Coaching’ and the session was everything you expected it to be. (more…)