Success Story: Wulvern housing

Type of Project: Consultancy/Facilitation

Wulvern Housing approached us to engage with staff to explore their current framework for values and behaviours in the organisation, The Wulvern Way, and to propose a new version of this that staff would find easier to use in their day to day work and have meaningful conversations around, within their performance review system.

We devised a series of interactive workshops to seek views from right across the business, finding out what people liked and didn’t like about the current framework and asking them to articulate what “The Wulvern Way” meant to them.

We were then left with a huge amount of input that required analysis and further discussions till finally we were able to present to the Executive Team.  The new Wulvern Way refined into a core values statement supported by 4 key behaviours aligned with their vision statement of providing “Brilliant Social Housing”:

  • Brilliant Customer Care
  • Brilliant People and Teams
  • Brilliant Ways of Working
  • Brilliant Value for Money



We were able to:

  • Engage and seek a broad range of views across the business with approx. 75% staff attending
  • Distilling this into clear values and behaviours
  • Aligning this to the strategic plan and vision statement of the organisation
  • Providing internal communications team with a platform to build the brand
  • Seeking agreement with the senior executive team for the finalised framework
  • Staff conference day was themed around the new “Wulvern Way”
  • Proposals and recommendations on other issues including examination of appraisal system


"No Guru were able to give an unbiased perspective to the Wulvern Way project that for us reinforced to colleagues that our new behaviours are a true reflection of the feedback given by them and based on what they believe it should be like to work in our organisation."

Diane Hall


ILM Coaching & Mentoring September 2021

We are looking forward to starting our new cohort joining The Coaching Programme, leading to qualifications in Coaching & Mentoring from ILM at Level 5 and Level 7.

The programme begins on Friday 17th September 2021 with our ‘Coaching Foundations’ session.  All learning is done remotely, making our programme accessible wherever you are.


New ILM Coaching Course begins

Delighted to announce we have a capacity ILM L7 Coaching & Mentoring Programme up and running. There is a real appetite for coaching at the moment and a great need for coaches to support people through the pandemic and all that brings.

With this in mind we will announce our next programme scheduled for April, and we will offer qualifications at Level 5 and 7.

Watch this space..


Direct Claim status for No Guru ILM Coaching Courses

We are delighted to announce that following a recent virtual visit by ILM we have been awarded Direct Claim Status for our Level 3, 5 and 7 Coaching Programmes.

This means that we can claim certificates for our learners without requiring further verification (more…)


John's Blog

Why be a coach or mentor?

I am a little biased but I love both coaching and mentoring. I used to enjoy being the ‘trainer’ which satisfied the performer in me but as I get older there is something that I find deeply satisfying in being a coach or mentor.

More than that, I find it a privilege to work with people.  People that trust you enough to share their greatest challenges, dearest hopes, deepest fears and core beliefs about life. I can think of few professions in business that afford you such intimacy. I feel lucky and grateful each and every session I get to spend with my clients. (more…)

Speaking Truth to Power

For those afraid of speaking …

(But) TED is a tough, pressured, hugely stressful gig, even for experienced public speakers, and I’m not that. Standing in the wings waiting to go on, I told the stage manager that my heart was racing uncontrollably and in an act of great kindness, she grasped both my hands and made me take breath after breath. And what you don’t see in the video – deftly edited out – is the awful, heart-stopping moment when I forgot a line, followed by another act of collective kindness, a spontaneous empathic cheer as I composed myself and found my cue. “That’s when the audience came onside,” an attendee told me. “You were human. That’s when you won them over.”  Guardian April 2019


This from Carole Cadwalladr, a journalist at the Guardian who has in this last year investigated the role of tech corporations and their platforms in influencing the workings of our democracy.  What makes her TED talk so compelling is because here she is facing those very same technology giants on their turf.  And speaking truth to power.


Coaching: Deep Impact

This week I had the chance to attend a seminar at the Leeds Coaching Network featuring renowned coach, writer and speaker Julie Starr.  You may be familiar with some of Julie’s work including; ‘The Coaching Manual’, ‘The Mentoring Manual’ and ‘Brilliant Coaching’ and the session was everything you expected it to be. (more…)