It’s not about PowerPoint
Thank you for attending Sales Dojo today and for listening to my talk, I hope it was useful.
I though it would help to summarise the key themes of my topic.
Before you start think about…
Primary Objective: What do you want the audience to think/say/do when you finish your presentation?
Secondary Objective: What do you want the audience to think/say/feel about you, the presenter?
Where it goes wrong
3Cs:
- Context – orientate your audience, signpost what you are presenting and why
- Complexity – reduce complexity to simplicity, find other ways to introduce complex data/info
- Connection – remember they have asked you to present, so don’t relegate your role to that of ‘clicker’
How do I structure it?
Big Opening – grab attention, arouse curiosity, ask a question, ask them to do something, use a video, visual!
Main section
- Position
- Problem
- Proposal
(there are other ways, give me a shout if I can help at all)
Big Finish – create impact, restate the benefits, create emotional connection, ask them for the business (call to action)
Being The best you can be:
Stop ‘self discounts’, these sound like; ‘this might not be very interesting’, ‘i’m not used to this’, ‘i’m a bit nervous’ etc
- Rehearse, Rehearse, Rehearse (if it’s important enough)
- Remember you always know more than the audience and they want you to be good
- Tell yourself you are excited not nervous
You can read more in my Blogs about this topic:
And finally, please remember there is a reason people have invited you into the room or onto Zoom… and it’s not about PowerPoint.
How was it?
I would love to hear of any success stories you have with changing your sales or business presentations. We always get feedback after our courses where people have had key successes by simply changing their approach or making a few adjustments to their presentations. I’m sure you will too and it will be great to hear from you.
If you want to know more about this topic drop me a line at:
We provide staff development sessions in:
- Presentation Skills
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Upcoming public courses include:
Get More Clients Now 13th November (free event)
Get More Clients Now 25th November (free event)
Vision 2025 – how to look beyond the pandemic and secure your Vision (entry fee)
Our new ILM Coaching & Mentoring Course starts in January 2021: click here for details on how to become a qualified ILM Coach
Thanks for listening.
John
