It’s not about PowerPoint


Thank you for attending Sales Dojo today and for listening to my talk, I hope it was useful.

I though it would help to summarise the key themes of my topic.


Before you start think about…

Primary Objective: What do you want the audience to think/say/do when you finish your presentation?

Secondary Objective: What do you want the audience to think/say/feel about you, the presenter?


Where it goes wrong


  1. Context – orientate your audience, signpost what you are presenting and why
  2. Complexity – reduce complexity to simplicity, find other ways to introduce complex data/info
  3. Connection – remember they have asked you to present, so don’t relegate your role to that of ‘clicker’


How do I structure it?

Big Opening – grab attention, arouse curiosity, ask a question, ask them to do something, use a video, visual!

Main section

  1.  Position
  2.  Problem
  3.  Proposal

(there are other ways, give me a shout if I can help at all)

Big Finish – create impact, restate the benefits, create emotional connection, ask them for the business (call to action)


Being The best you can be:

Stop ‘self discounts’, these sound like; ‘this might not be very interesting’, ‘i’m not used to this’, ‘i’m a bit nervous’ etc

  • Rehearse, Rehearse, Rehearse (if it’s important enough)
  • Remember you always know more than the audience and they want you to be good
  • Tell yourself you are excited not nervous

You can read more in my Blogs about this topic:

It’s not about PowerPoint

No Fear Presenting 

And finally, please remember there is a reason people have invited you into the room or onto Zoom… and it’s not about PowerPoint.

How was it?

I would love to hear of any success stories you have with changing your sales or business presentations. We always get feedback after our courses where people have had key successes by simply changing their approach or making a few adjustments to their presentations. I’m sure you will too and it will be great to hear from you.

If you want to know more about this topic drop me a line at:

We provide staff development sessions in:

  • Presentation Skills
  • Networking Skills
  • Referral Marketing Skills
  • Influencing & Negotiation Skills

Upcoming public courses include:

Get More Clients Now 13th November (free event)

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Vision 2025 – how to look beyond the pandemic and secure your Vision  (entry fee)

Our new ILM Coaching & Mentoring Course starts in January 2021: click here for details on how to become a qualified ILM Coach 

Thanks for listening.



NEW: Heriott Watt University

We are delighted to announce we are now working with Heriott-Watt University to deliver the Welcome to Leadership programmes for their managers. The university has a large international presence with an ambitious strategy and we are looking forward to working with their Professional and Organisational Development team. Heriott-Watt is the latest University to join our growing list of valued customers within Higher Education and we are grateful for this amazing opportunity.

New ILM Coaching & Mentoring Programme – May 2022

Due to the ongoing success of our ILM Coaching & Mentoring Programmes, we have now scheduled in a second cohort for 2022.

The programme is already receiving plaudits and as a result we are growing our community of ILM Coaches and Mentors progressing towards an internationally recognised qualification.

Watch out also for our special preview events ‘Take Your Coaching To The Next Level’ running throughout March, April and May.

Information on the programme can be found here.

ILM Coaching & Mentoring May 2022

Contact us on:   or call 0844 873 1226


ILM Coaching & Mentoring September 2021

We are looking forward to starting our new cohort joining The Coaching Programme, leading to qualifications in Coaching & Mentoring from ILM at Level 5 and Level 7.

The programme begins on Friday 17th September 2021 with our ‘Coaching Foundations’ session.  All learning is done remotely, making our programme accessible wherever you are.



John's Blog

Why be a coach or mentor?

I am a little biased but I love both coaching and mentoring. I used to enjoy being the ‘trainer’ which satisfied the performer in me but as I get older there is something that I find deeply satisfying in being a coach or mentor.

More than that, I find it a privilege to work with people.  People that trust you enough to share their greatest challenges, dearest hopes, deepest fears and core beliefs about life. I can think of few professions in business that afford you such intimacy. I feel lucky and grateful each and every session I get to spend with my clients. (more…)

Speaking Truth to Power

For those afraid of speaking …

(But) TED is a tough, pressured, hugely stressful gig, even for experienced public speakers, and I’m not that. Standing in the wings waiting to go on, I told the stage manager that my heart was racing uncontrollably and in an act of great kindness, she grasped both my hands and made me take breath after breath. And what you don’t see in the video – deftly edited out – is the awful, heart-stopping moment when I forgot a line, followed by another act of collective kindness, a spontaneous empathic cheer as I composed myself and found my cue. “That’s when the audience came onside,” an attendee told me. “You were human. That’s when you won them over.”  Guardian April 2019


This from Carole Cadwalladr, a journalist at the Guardian who has in this last year investigated the role of tech corporations and their platforms in influencing the workings of our democracy.  What makes her TED talk so compelling is because here she is facing those very same technology giants on their turf.  And speaking truth to power.


Coaching: Deep Impact

This week I had the chance to attend a seminar at the Leeds Coaching Network featuring renowned coach, writer and speaker Julie Starr.  You may be familiar with some of Julie’s work including; ‘The Coaching Manual’, ‘The Mentoring Manual’ and ‘Brilliant Coaching’ and the session was everything you expected it to be. (more…)