Success Story: Wulvern housing

Type of Project: Consultancy/Facilitation

Wulvern Housing approached us to engage with staff to explore their current framework for values and behaviours in the organisation, The Wulvern Way, and to propose a new version of this that staff would find easier to use in their day to day work and have meaningful conversations around, within their performance review system.

We devised a series of interactive workshops to seek views from right across the business, finding out what people liked and didn’t like about the current framework and asking them to articulate what “The Wulvern Way” meant to them.

We were then left with a huge amount of input that required analysis and further discussions till finally we were able to present to the Executive Team.  The new Wulvern Way refined into a core values statement supported by 4 key behaviours aligned with their vision statement of providing “Brilliant Social Housing”:

  • Brilliant Customer Care
  • Brilliant People and Teams
  • Brilliant Ways of Working
  • Brilliant Value for Money



We were able to:

  • Engage and seek a broad range of views across the business with approx. 75% staff attending
  • Distilling this into clear values and behaviours
  • Aligning this to the strategic plan and vision statement of the organisation
  • Providing internal communications team with a platform to build the brand
  • Seeking agreement with the senior executive team for the finalised framework
  • Staff conference day was themed around the new “Wulvern Way”
  • Proposals and recommendations on other issues including examination of appraisal system


"No Guru were able to give an unbiased perspective to the Wulvern Way project that for us reinforced to colleagues that our new behaviours are a true reflection of the feedback given by them and based on what they believe it should be like to work in our organisation."

Diane Hall


New Projects for Summer/Autumn 2018

It has been a really rewarding couple of weeks here at No Guru with new work and wonderful new clients added to our portfolio.

This week we met with the Senior Team at Irwell Valley Homes who have commissioned a project in support of their new brand. (more…)

No Guru now working with University of Huddersfield

Quarter 1 has started off with brilliant news, a newly commissioned programme of delivery for the University of Huddersfield to deliver ‘Strategic Thinking in Higher Education’ as part of an ambitious programme of development for Senior Managers. This leads to a recognised qualification from the Chartered Management Institute.  Head of Staff Development, Daniel Benton explains (more…)

Coaching for Results: Event with Professional Liverpool

We are delighted to be partnering with Professional Liverpool to deliver a FREE seminar on Monday 5th March (3pm to 5pm).

This explores the role of Coaching (and Mentoring) in helping staff deliver business results.  The session will be run by John Drysdale and will be a chance to find out how you can coach more effectively and perhaps consider a role in Coaching and Mentoring through our ILM Programmes.

To reserve your place click here. (more…)


John's Blog

The Immortal Memory: Robert Burns

Address to The Liverpool Athenaeum  2nd February 2018

I was delighted to be asked by club President Sir David Maddison to deliver The Immortal Memory at The Athenaeum Burns evening which I attended with my wife Fiona. This is a huge honour for any Scot and I hope I did it justice.  Burns provides such a rich tapestry I found it a real challenge to be succint and speak in a way that would connect with the audience – I chose to set Burns against the universal themes we recognise today and in the challenges we face in uncertain times.  I hope you enjoy it.   JD


The Immortal Memory – Robert Burns 1759-1796

The Athenaeum 2nd Feb 2018

President, ladies and gentlemen, fellow proprietors and distinguished guests.  I am honoured to propose the Immortal Memory this evening.

To one Robert Burns who lived between 1759 and 1796.


Image Triage – be careful what you post

How to avoid public ‘shaming’

If you’ve ever read Jon Ronson’s book ‘Shamed’, you will know the devastating effect social media can have on people who have posted something stupid on the internet.

Ronson highlights the case of Justine Sacco (a director of corporate communications) who, before boarding an 11-hour flight from Heathrow to Cape Town, Tweeted to her 170 followers what she thought was a series of lighthearted, acerbic comments about her journey. (more…)

Across the great divide

Reworking of an earlier blog of mine, marking the 50th Anniversaries of the deaths of Martin Luther King (4/4/68) and Robert F Kennedy (6/6/68)

Let’s be kinder to each other 

There is a striking memorial in a park in Indianapolis.  It marks the spot where, in April 1968, Robert Kennedy told a waiting crowd that Martin Luther King had been shot and killed, before speaking from the heart and his own personal experience, that violence is never an answer to our grievances.  His calming words quelled the rioting that other cities endured in the days after Dr King’s death and, arguably, saved some lives that night.


The memorial itself is an arresting work of art.  (more…)