Image Triage – be careful what you post

How to avoid public ‘shaming’

If you’ve ever read Jon Ronson’s book ‘Shamed’, you will know the devastating effect social media can have on people who have posted something stupid on the internet.

Ronson highlights the case of Justine Sacco (a director of corporate communications) who, before boarding an 11-hour flight from Heathrow to Cape Town, Tweeted to her 170 followers what she thought was a series of lighthearted, acerbic comments about her journey.It was the final one however that started a Twitterstorm, gaining momentum during the time she was in the air, where she slept, oblivious to what was happening on the ground.  On arriving in South Africa, Justine switched on her phone to find a frantic message from a friend which said simply, “I’m so sorry to see what’s happening”.   She then took a call from another friend who told her she was now trending number 1 on Twitter worldwide.  And not in a good way…

You can find a link about Justine’s story and the impact this had on her career and her life, at the foot of this article.  What this and other cases demonstrate, is how easily a careless message can be carried and amplified to a huge audience.  An audience you didn’t know you had.

I recently attended a wonderful conference in Portugal with my fellow coaches from Asenitiv®, the leaders in “Relationship Marketing”.  There I was introduced to a term I hadn’t heard before: ‘Image Triage’.  This in the context of social media, is quite simply the conscious application of criteria to whatever you post to safeguard your company and personal image.

It encourages me to think “What am I posting?” and “Why do I want to post it?” and “What is the impact of posting this?”.

This is hugely important, whether you use social media from a personal or business perspective.  The lines are blurred now between our personal and professional relationships and what you post now is how people will pretty much perceive you to be for a long time.

Is LinkedIn becoming less professional?

I have noticed people becoming less careful about what they post on LinkedIn and have asked people to consider removing a misjudged post as well as calling out some that were downright stupid.

Consider the following:

  1. Do people really want to hear your views on politics?
  2. Do you think it’s appropriate to use profanity?
  3. Do you think it’s appropriate to say you are glad that Richard Branson fell off his bike because you think he is a *******?
  4. Do business people really want to read about your divorce or cheating spouse?
  5. Do you really think it’s acceptable to comment on the looks of those young women who have posted a picture of themselves at the launch of their new business?

I haven’t made any of those up.  I’ve seen examples of all of the above this last year and more, and I’m sure you have much the same reaction to them as me.

We can avoid all that through Image Triage.  Simply ask, “Am I posting anything here that I wouldn’t want my best customer or future employer to read?”.

It is about safeguarding our image, our brand.

Apply ‘Image Triage’ today to make sure you don’t become a casualty of Social Media tomorrow.

All the best

John

Read Justine’s story in this article:

http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=0

 

If you want to have an amazing business and lead a spectacular life, we at Asentiv® can help you.

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John Drysdale

 

 

 

 

 

John Drysdale Asenitiv® Merseyside and No Guru Ltd

I am a trainer, facilitator and coach.  Sometimes I run… quite far, and occasionally I climb a decent sized hill, usually in North Wales.  I am a musician and enjoy the music of Van Morrison and others who continue to inspire me most days.

I currently reside in the wonderful city of Liverpool.

Posted by John Drysdale
9th January 2017
John's Blog

News

New Projects for Summer/Autumn 2018

It has been a really rewarding couple of weeks here at No Guru with new work and wonderful new clients added to our portfolio.

This week we met with the Senior Team at Irwell Valley Homes who have commissioned a project in support of their new brand. (more…)

No Guru now working with University of Huddersfield

Quarter 1 has started off with brilliant news, a newly commissioned programme of delivery for the University of Huddersfield to deliver ‘Strategic Thinking in Higher Education’ as part of an ambitious programme of development for Senior Managers. This leads to a recognised qualification from the Chartered Management Institute.  Head of Staff Development, Daniel Benton explains (more…)

Coaching for Results: Event with Professional Liverpool

We are delighted to be partnering with Professional Liverpool to deliver a FREE seminar on Monday 5th March (3pm to 5pm).

This explores the role of Coaching (and Mentoring) in helping staff deliver business results.  The session will be run by John Drysdale and will be a chance to find out how you can coach more effectively and perhaps consider a role in Coaching and Mentoring through our ILM Programmes.

To reserve your place click here. (more…)

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John's Blog

The Immortal Memory: Robert Burns

Address to The Liverpool Athenaeum  2nd February 2018

I was delighted to be asked by club President Sir David Maddison to deliver The Immortal Memory at The Athenaeum Burns evening which I attended with my wife Fiona. This is a huge honour for any Scot and I hope I did it justice.  Burns provides such a rich tapestry I found it a real challenge to be succint and speak in a way that would connect with the audience – I chose to set Burns against the universal themes we recognise today and in the challenges we face in uncertain times.  I hope you enjoy it.   JD

 

The Immortal Memory – Robert Burns 1759-1796

The Athenaeum 2nd Feb 2018

President, ladies and gentlemen, fellow proprietors and distinguished guests.  I am honoured to propose the Immortal Memory this evening.

To one Robert Burns who lived between 1759 and 1796.

(more…)

Image Triage – be careful what you post

How to avoid public ‘shaming’

If you’ve ever read Jon Ronson’s book ‘Shamed’, you will know the devastating effect social media can have on people who have posted something stupid on the internet.

Ronson highlights the case of Justine Sacco (a director of corporate communications) who, before boarding an 11-hour flight from Heathrow to Cape Town, Tweeted to her 170 followers what she thought was a series of lighthearted, acerbic comments about her journey. (more…)

Across the great divide

Reworking of an earlier blog of mine, marking the 50th Anniversaries of the deaths of Martin Luther King (4/4/68) and Robert F Kennedy (6/6/68)

Let’s be kinder to each other 

There is a striking memorial in a park in Indianapolis.  It marks the spot where, in April 1968, Robert Kennedy told a waiting crowd that Martin Luther King had been shot and killed, before speaking from the heart and his own personal experience, that violence is never an answer to our grievances.  His calming words quelled the rioting that other cities endured in the days after Dr King’s death and, arguably, saved some lives that night.

 

The memorial itself is an arresting work of art.  (more…)